06 May The Little Camera That Could
Built for Adventure
While cameras are great at capturing a story for film and showcasing someone’s vision, they are not usually known for their durability and tend to be pretty fragile machines. It’s tough to take them under water, on a bike or car, or just any place where you’d be moving a lot and need something light and compact to get extreme footage. That was until the founding of GoPro and the introduction of their line of small, compact and reasonably-priced cameras that allow movie makers to go places they have never gone before. Over the last decade the GoPro has become the number one selling camera in the world, adored by both athletes as well documentary filmmakers for its versatility.
The company’s founder, Nick Woodman, first got the idea when he was enjoying his passion for surfing 10 years ago. He wanted to capture video of himself and his friends on the waves but couldn’t with any current camera. So he built a limited-use wrist-mount camera and the tech became a hit with the surfing crowd. It wasn’t until he was enjoying his other hobby, racing cars, that he strapped on a GoPro to the roll bar of his car and realized the vast consumer appeal. Since then, the company has been turning out models year after year with the latest being the GoPro HD Hero3: Black Edition, 1080P video and still camera that can be controlled via a wi-fi remote.
The Value of Fan Feedback
Not surprisingly the product has a loyal following, with users often posting videos and multi-media of their latest exploits on the company’s website and Facebook page. They want to show off what they capture with their cameras, and it is that word-of-mouth that makes these exciting and unique video clips popular. The company pays close attention to see how the average customer is using its product and uses that as a way to anticipate what people would want. While the GoPros may not have the high resolution that many professional cameras do, they more than make up for it in other ways, such as cost.
Famous For Their Versatility
GoPros are relatively cheap, with the most expensive model costing a very moderate $400. This helps open up the camera to film hobbyists and weekend movie makers who want to dabble in the video realm but can’t really fully invest themselves in it. This is most definitely a good thing, because fresh ideas, and video that may not have been possible before, are popping up. We can, however, say from personal experience that many people in the professional video production community have made GoPros part of their arsenal. Companies have strapped them to the outside of cars, attached them to balloons and flying drones and put them on surf boards. For more information on GoPros, check out this recent article on Mashable http://mashable.com/2013/03/05/gopro-camera/.